Heard of purple shampoo? Bet you haven’t tried it for your teeth. Here’s how it works:

Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Using a similar concept to purple shampoo, applying purple onto your teeth can temporarily neutralise the yellow undertones to conceal them, revealing a perceptively whiter shade. Pretty cool right?

We developed the perfect shade of deep violet purple, that neutralises yellow.              

V34 Serum is the perfect non-invasive whitening boost designed to temporarily conceal those pesky yellow stains. The best part is that it acts entirely on the tooth surface!